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Corporate Footwear Brand Design Services Packages

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Color Up and Material Up
(CU & MU) Enhancement

Revitalize your core product line with new Color Ups and Material Ups. This package focuses on updating existing carryover models with fresh colorways and materials, ensuring your best-selling products remain relevant and appealing to customers.


  • Comprehensive review of current carryover models

  • Development of new colorways and material applications

  • Custom color and material swatches

  • Integration of seasonal trends and consumer insights

  • Detailed presentation of proposed updates

  • Collaboration with your design and production teams for seamless implementation


  1. Initial consultation to understand brand goals and product performance

  2. Trend analysis and market research

  3. Development of color and material concepts

  4. Presentation and feedback session

  5. Finalization and handoff to production

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New Uppers with Tech Pack Handoffs

This package offers the complete design and development of new uppers, including detailed tech pack handoffs for seamless production. Ideal for brands looking to introduce innovative designs that align with current market trends. 


  • Initial mood boards and trend reports

  • Competitive analysis to identify market opportunities

  • Concept sketches and ideation sessions

  • Development of new upper designs

  • Detailed tech packs with specifications, materials, and construction details

  • Collaboration with your technical and production teams


  1. Kick-off meeting to align on design goals and timelines

  2. Research and creation of mood boards and trend reports

  3. Concept development and iteration

  4. Presentation of final designs and tech packs

  5. Support during sample production and feedback integration

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Creative Direction and Storytelling

Enhance your brand's narrative and design coherence with our Creative Direction and Storytelling package. This service includes developing color palettes, color stories, and application strategies, along with trend reports and consulting on design reviews.


  • Creation of a cohesive creative direction aligned with brand identity

  • Development of seasonal color palettes and stories

  • Application of colors to product lines

  • Comprehensive trend reports and market analysis

  • Consulting on design review and feedback sessions

  • Ongoing collaboration to ensure alignment with brand vision


  1. Initial consultation to understand brand ethos and design goals

  2. Research and development of creative concepts

  3. Presentation of color palettes, stories, and trend insights

  4. Collaborative sessions to refine and align on the creative direction

  5. Continuous support through design reviews and finalization

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