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BRITE POPS COLLECTION
BRAND
Hush Puppies
TYPE OF CLIENT
Women's Casual
SEASON
Spring 2021
BRIEF
Develop a $65 waterproof ballerina shoe for 25-45-year-olds seeking cute, versatile footwear for on-the-go lifestyles.
WHAT WE DID
Designed a vibrant collection featuring bright, eye-catching colors with robust marketing support.
RESULT
Successfully launched globally with Hush Puppies and DSW, resonating with the target audience.
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