THE BODY SHOE

BRAND

Hush Puppies

TYPE OF CLIENT

Women's Casual

SEASON

Spring 2021

BRIEF

Reinvent the Hush Puppies Body Shoe collection with new design standards to appeal to a 35-50 year old consumer seeking function, comfort, and style with a sport-leisure aesthetic.

WHAT WE DID

We introduced the innovative "BouncePLUS" technology, featuring Voxel 8 PU-lattice rebound technology in the midsole, catering to the sport-leisure aesthetic.

RESULT

The revamped sandal collection successfully appealed to the target audience of 35-50 year-olds, combining advanced comfort and style, and met the modern design standards.