SS24 COLOR STORIES

BRAND

Sperry

TYPE OF CLIENT

Women's Casual

SEASON

Spring 2024

BRIEF

Spearhead color direction for Sperry’s SS24 line for both men’s and women’s categories.

WHAT WE DID

Established the foundational and seasonal color palettes, developed seasonal stories aligned with creative and marketing directions to bring the product to life.

RESULT

The new color stories initiative was highly successful and was adopted by the brand for ongoing seasonal use.