CASUALS

BRAND

Sperry

TYPE OF CLIENT

Women's Casual

SEASON

Fall 2022

BRIEF

Lead the design for Sperry Woman's Casual Collection with a focus on versatility, comfort, style, and price point.

WHAT WE DID

Utilized premium leathers and designed with an emphasis on evolving the Syren Boot to meet market demands.

RESULT

Successfully launched the collection, including the updated Syren Boot, which sold 15K pairs in its first season and received marketing support for the Family Channel.