SNEAKERS

BRAND

Sperry

TYPE OF CLIENT

Women's Casual

SEASON

Spring 2023

BRIEF

Spearhead the design for Sperry's Women's sneaker franchise, targeting a <$100.

WHAT WE DID

Developed a collection that captured Sperry’s classic preppy aesthetic while integrating Seacycled materials, achieving a strong balance between style, affordability, and sustainability.

RESULT

The Bermuda franchise generated an additional $550K in revenue during its first season and led the brand's e-commerce site in both pairs and dollars sold.