ICE CREAM COLLECTION

BRAND

Timberland

TYPE OF CLIENT

Women's Casual

SEASON

Holiday 2019

BRIEF

Reimagine Timberland's Classic 6" Boot with a playful, yet wearable design theme targeting the Youth consumer group.

WHAT WE DID

Developed the Ice Cream Collection, infusing playful colors and novel accessories while maintaining the boot’s iconic silhouette.

RESULT

The collection successfully launched across North America and Europe, gaining over 80K likes on Instagram, boosting brand awareness, and resonating with the core consumer set.