RUBY ANNE COLLECTION

BRAND

Timberland

TYPE OF CLIENT

Women's Casual

SEASON

Fall 2019

BRIEF

Timberland sought a modern $100 price-point sneaker collection for the Youth consumer, blending the brand's DNA with contemporary design elements.

WHAT WE DID

Developed The Ruby Anne Collection, integrating the recognizable 6” boot-inspired silhouette with Timberland logos, a lightweight EVA midsole, rubber outsole for traction, and high-quality leather for durability and style.

RESULT

Successfully executed a global launch across Asia Pacific, Europe, and North America, with robust marketing support. The collection resonated with the Youth market, combining the iconic Timberland 6” silhouette with modern design, leading to strong sales and enhanced brand recognition worldwide.